I think that our final horror poster for 'Escape Reality' conveys the genre well. The depiction of blood is a regularly used convention within the Horror genre. We have replicated the use of this convention with our bloody hand print, as well as the red font that we have used, symbolising blood. We also used Photoshop to make it seem as if there was a camera within the eye of the subject featured in the poster, informing the viewer of the poster that the film is based on some form of reality show. Following the conventions of existing film posters, we included the names of the production members and associated film studios. To connect with the young target market, we indicated that information regarding our film could be found on both Facebook and Twitter. This is a free source of additional advertising, which has the potential to reach millions of people.
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