Sunday, 12 December 2010

Evaluation: Target Readership

My target readership is aged between 16-19; they have a limited income, receiving money from their parents or a part time job. This is due to the fact that they are still in school or college, living with their parents; they would spend most of their money on fashion, buying urban clothes. Alternatively, they would spend their money on gaming, the cinema or gig tickets.  Many would watch MTV for diversion, as well as having it on in the background as they work, socialise or relax. They may also watch entrainment news which now appears on various channels, this would fulfil their need for surveillance, allowing them to find out what is going on in the music world. My target readership may also watch music videos on websites such as Youtube as this is a free source of diversion. They would be fans of first person shooting games such as Call of Duty or Halo. In current times stress form school or college is building up and the need for different types of diversion is increasing. As well as diversion, the readership would read music blogs or magazines for surveillance. Their main music interest is Hip-hop or R&B, with the majority of the readership owning at least one iPod. They own some CD’s, bought before the wide spread use of iTunes. However, now they get most of their songs by downloading. They have attended their favourite artist’s concert as well as having some memorabilia.  Finally, they would aspire to live a luxurious lifestyle, looking up to artists and celebrities who have made it big.

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