Reader Profile
Male: 50%
Female: 50%
Age Range: 16-19
Lifestyle
Average amount of money spent on CDs per month: £5
Average amount of money spent on iTunes per month: £20
Average number of songs downloaded per month: 30
95% own an iPod
65% watch MTV
55% listen to Kiss
Events
60% see 1 concert every six months
75% have seen their favourite artist in concert
90% listen to music every day
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