Monday, 10 October 2011

Adorno and the culture industry

Theodor Adorno

Adorno would see our film as a attempt to distract the public from the injustices of life, keeping them politically sedated and prevented them from rebelling. He argued that popular culture was an oppression to 'true art' which was sospsicated and helped people become able to become psychophysically capable of debating.

False Needs

Adorno believed that people in the media industry creates false needs for the consumers, which could be satisfied by the capitalist system. He believed that these needs replaced people's true needs, such as freedom and genuine happiness.

Commodity fetishism 

Adorno argued that 'social relations and cultural experiences are objectified in terms of money'. Meaning that on object is able to make us happy because of its value, rather than the cultural or social benefits that it brings to our lives. 

Adorno suggested that media products go through a process of standardisation, which involves applying formulaic characteristics to a product.  His view was that although creations from the mass media may seem different, they are actually extremely similar. 

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